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We all know that most of people create blogs to generate money by writing review about websites,business organizations etc.. and this is considered as the main source of income to the blogger. The main reason involved in this kind of reviews was to increase their website traffics and also to increase their own income from other sites. Even many of the big companies likes to get their reviews posted in other sites so that they can grow their business. This kind of reviews are been posted mostly on a high pagerank websites rather than a site which has no pageranks. So many of them try to increase their website pageranks by buying some of the expensive backlinks to their site , which could be totally useless when it is monitored by google. Google mainly opposes this kind of paid backlinks from some affiliating sites and if google finds out this, then all the pageranks of the sites associated with this will be decreased. Therefore the best way to get backlinks is to genuinely review about other sites and inturn they does this to you, submitting your blog to directories could also reasonably help you to increase your page ranks. So, try not to use any of the paid backlinks out there in the markets...!